After the success of our first Amy Winehouse collection last year, we’re excited to finally introduce our latest collaboration, The Camden Collection. Over the past two years, we’re worked with Amy’s friends and family to bring together a collection that not only epitomizes Amy’s signature looks, but that also expresses her sense of individuality and the style of Camden. While the Collection contains shades that Amy loved, the bigger influence here was Camden Town. As an area of London, it has become synonymous with Amy, but for decades it was at the forefront for many of the 70’s, 80’s and 90’s subcultures. A trip to Camden today will continue to inspire you, not only with its iconic landmarks but with the creative, highly styled people who live, work and socialize there. Paying homage to Amy and the place she called home, The Camden Collection allows you to explore your own Camden style.
Boxed in limited edition, Amy Tattoo packaging, let’s take a deeper look at the 7 unique products and shades, and the multitude of ways they can be used for full creative expression.
This bronzer and blusher combination is great for creating definition to the skin. With a new bronzing shade, Baxter, use this buildable formula to add warmth and shape to the face. Pair with a big bronzing brush for a soft overall sun kissed look, or alternatively use a smaller blusher brush to carve and sculpt where necessary.
The bronzer is teamed with Shirley, a blusher shade loved by Amy, you can add a pop of flush to the cheeks or mix the two shades together for a bespoke colour that can be worn anywhere.
Inspired by Amy’s favourite shade of red, the Nail Tint and Ultramatter Lipstick are warm deep coral shades. Both are highly pigmented, and while the lipstick has a no shine matte look, the Nail Tint gives a matte finish. As with any shade of red, the Ultramatter lipstick can give both timeless and creative looks and in a matte finish, you can still add clear gloss over the top to make this a high shine finish of necessary. Using the lipstick on the cheeks is also a nice way to add a deep coral shade to the face and give your skin a balmy stain of colour. Lightly rub a small blusher brush into the lipstick bullet, before buffing onto the apples of your cheeks for a playful look, or alternatively apply to your temples for a draped, editorial blusher look
The Amy Black Lip Tint is incredible for giving lips a soft wash of black of colour, and while this might sound unusual, let me explain. The lip tint has a soft glossy finish and is packed with lip caring ingredients, but the colour payoff is what makes this product really stand out. It gives a sheer wash of colour, so when the black shade is applied to your lips, it just very slightly tones down you’re natural lip colour. With this in mind, it can also be used over any other lip colour to pair down and neutralise the shade, so whether you want a natural or transformational look, this product is super handy for giving your lips a lived in look.
Similar to the Amy Black Lip Tint, this nail tint will give you a sheer wash of black to your nails. Depending on how many layers you apply, this can go from a natural transparent colour to an opaque glossy look. With one application of the Nail Tint, the sheer black shade will neutralise you’re natural nail colour, giving you the softest black tint. It goes without saying the more you apply the deeper the shade intensity will get. This product is also great on top of any other nail polish, to give a slightly earthy tone.
With a glossy, intense jet black finish, the Wet Liquid Liner is the ultimate for create sharp graphic shapes on and around the eyes. This product is also great buffed out for a smokey blended look too. Simply apply to the lids with the attached applicator and then with a soft, blending brush buff out.
Brow Pencil – SoundcheckThe collections brow pencil in Soundcheck, is a neutral medium brown shade that gives buildable definition to brows. Thanks to the soft formula it can be soft or as defined as you need your brows to be.
While Amy is at the heart of this collection, so too is the Camden Town, an epicentre for subcultures, personal style and self-expression. 4.6% of the sale price of this product goes to the Amy Winehouse Foundation, Registered charity no: 1143740 (England and Wales). This represents the amount which would have been due to the Estate of Amy Winehouse, which has waived its entitlement to its share of the profits in favour of the charity. The Amy Winehouse Foundation is inspired by Amy’s spirit, her love of children and the challenges that she faced in her own life. Today, the charity helps thousands of young people to feel supported and informed so that they are better able to manage their emotional wellbeing and make informed choices around things that can affect their lives.
The Amy Winehouse and Amy trade marks (and related copyrights) are the property of the foundation.
