Set in our British roots and self-expression, the Illamasqua X Amy Winehouse collection combines Amy's favourite Illamasqua products with our bestsellers in limited-edition shades. Working closely with Amy’s family, Illamasqua’s brand values are matched with her legacy to redefine beauty and step outside the mould of the modern beauty industry.
You’re not alone if you’ve found yourself googling ‘how to do Amy Winehouse eyeliner’.
Amy was the multi-platinum musician who made imperfection a statement. This partnership explores her creativity and charm. Renowned for her beehive hair, dramatic winged eyeliner and pink pout, Amy dabbled in at-home beauty. Her signature – and exaggerated – makeup style was very much a result of trial and error over the years, eventually earning her beauty symbol status.
https://youtu.be/DSQzE5xMffI
In an exclusive interview Illamasqua Director of Artistry Pablo Rodriguez sat down with Amy’s long-time friend and stylist, Naomi Parry. Naomi explains the passion behind Amy's style, giving us a glimpse into the woman behind the beehive hair and coral lipstick.ILLAMASQUA X AMY BEAUTY BOX
Our limited-edition beauty box features the two Illamasqua products loved by Amy herself: Cream Blusher in Pixie and Lipstick in Over, as well as a collection of Illamasqua products in exclusive shades inspired by her iconic makeup look.
The Illamasqua X Amy beauty box recreates Amy Winehouse’s renowned look in Illamasqua products. This capsule is brimming with doodles found in her journals. The block text and design of this beauty box is a nod to Amy’s London neighbourhood with the bright colours and eclectic murals of Camden Town.Feeling inspired and ready to recreate the look at home? This tutorial explains how to do Amy Winehouse eyeliner in a modern way, and how to use each product to recreate the artist’s look.
HOW TO RECREATE AMY WINEHOUSE’S LOOK
STEP ONE: GET A FLUSH
With a classic baby-doll complexion, Amy always had glowing skin and a natural, pink flush. You can get the exact same shade by using Amy’s own favourite Illamasqua product: Cream Blusher in Pixie, a coral pink perfect for a natural glow. Apply to the apples of the cheeks, blending seamlessly into skin and toward the temples for a diffused effect.
STEP TWO: FILL IN BROWS
Amy’s thick, defined eyebrows were another addition to her iconic look. Recreate these renowned brows by using our Eye Brow Cake in limited-edition Camden. Fill in any sparse areas, creating a more defined and bold edge for your brows.
STEP THREE: AMY-INSPIRED EYELINER
Using our Liquid Liner in limited-edition Back to Black, fill in the entire eye lid with eyeliner. This doesn’t need to be tidy. Next, draw a crisp line above the crease, winging it out as you reach the outer-corner of the eye. Connect the eyelid liner to the outer wing, Ensure the lines are clean and crisp for a re-imagined approach to Amy’s classic eyeliner.
STEP FOUR: COAT & APPLY LASHES
Once you’re happy with your exaggerated wing, coat lashes in our Masquara. Once dry, apply the limited-edition Just Friends False Lashes to the outer-corner of your eye for a rockstar-level flutter.
STEP FIVE: PUCKER UP
Another of Amy’s favourite Illamasqua products, her coral pout can be attribute to our Lipstick in Over. While we’ve reimagined the formula in our Sheer Veil Lipstick for a more modern wear, this lipstick gives the exact same shade. Apply straight from the bullet to your lips and press lips together. Then pucker up.
