range of Illamasqua vegan makeup on black background including vegan lipstick, primer, eyeshadow palette and foundation

WE CHOOSE BEAUTY NOT BRUTALITY

At Illamasqua we are on a mission to empower all with the confidence to express their true self. Our high-performing colour defies industry standards and a passion for artistry is in our blood. Our anti-conformist attitude and irreverent style emboldens the brave. This means we aren’t afraid to make a difference where it counts: introducing makeup lovers and artists to cruelty-free and vegan beauty products with the same revered Illamasqua quality.

100% CRUELTY FREE

Our products have never and will never be tested on animals. Since we launched in 2008, we have made a strong commitment to never permit animal testing on any of our products, and only work with suppliers who uphold these principles. Producing high quality products that meet strict consumer health and safety regulations while pushing creative boundaries is our priority.

We are proud that PETA has recognised this diligence and look forward to continuing to promote a more cruelty-free lifestyle in the beauty industry.

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VEGAN MAKE UP

As part of this pledge, we’re working to expand our vegan makeup range. With more than 150 vegan beauty products and shades, we’re adopting this plant-based movement as we continue to innovate our high-performing, cruelty-free makeup. This is part of the work we're doing to behave as mindfully as possible in respecting the world we live in.

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Vegan must haves

VEGAN TOP PICKS

DISCOVER MORE ABOUT OUR BEAUTY NOT BRUTALITY PROMISE

TOP 10 VEGAN PRODUCTS AT ILLAMASQUA

If you're going into January with a focus on the vegan lifestyle or shopping more mindfully, the below ten products are perfect for anyone looking to celebrate #veganuary.

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A PALETTE CELEBRATING OUR BRAND PILLARS

Celebrating our commitment as a cruelty free beauty brand, our Movement Eye Shadow Palette is inspired by the four pillars of Illamasqua whilst breaking the rules of the makeup industry.

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5 PRODUCTS TO CREATE A VEGAN MAKEUP BASE

It can be to find vegan makeup products that are high quality. Our vegan beauty products products remain true to our pro-standard promises, providing you with products that work while being cruelty free and vegan.

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Illamasqua Cruelty-Free & Vegan Makeup