We are Illamasqua
Our Manifesto - At Illamasqua we are on a mission to empower all with the confidence to express their true self. Our high-performing colour defies industry standards with distinctive pay-off and pigment. A passion for artistry is in our blood, and at the heart of everything we create. Our anti-conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave. Join the Illamafia as we redefine beauty. WE DARE YOU.

Our Brand Pillars

With unparalleled pigments, Illamasqua products deliver colour payoff unlike any other, whilst the wide array of vivid and vibrant colours gives artists the freedom to unleash their own unique creativity through experimentation.

Each product has been crafted using the highest professional standards within the industry to inspire makeup artists and enthusiasts at every level.

We have never and will never test on animals. All of our other products are 100% cruelty free and certified by PETA.

The creation of Illamasqua was inspired by all things subcultural and for over a decade, the British makeup brand has been pushing boundaries and redefining beauty conventions.

Illamasqua’s vegan and cruelty-free makeup products embody confidence through the use of distinctive tones and colours that embolden the brave. The high-performance vegan makeup range provides intense colour for creative artistry. Our vegan makeup collection is 100% vegan-friendly and zero animal testing policy (PETA Certified).

Every product is crafted using professional makeup industry standards that inspire passionate artistry at every level. The British brand pushes boundaries by redefining the conventional formulations within their highly pigmented products. This allows our beauty influencers and customers who love the products to reimagine what the makeup industry is all about, from 90s grunge makeup to the natural makeup look.

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